Parallax (noun) - the apparent shift in a word’s meaning to suit a brand’s objectives.
Every brand has a story. Apparently. This is where we were told to say ours are made with “care, craft and precision”. We’d rather let our films make the case.
It's better to show than to explain.
Words aren’t our strong suit. Films are. Some are for brands. Others aren’t. Some have endings. Some are still being m…
Parallax (noun) - the apparent shift in a word’s meaning to suit a brand’s objectives.
Every brand has a story. Apparently. This is where we were told to say ours are made with “care, craft and precision”. We’d rather let our films make the case.
It’s better to show than to explain.
